Why January First?

At January First, we deeply believe in two superpowers . That of plants and that of habits.

First, the extraordinary power of plants .

Nature is rich in exceptional ingredients which, once mastered, become valuable allies in taking care of yourself.

Then the power of habits .

Small habits lead to big changes. Creating routines is the best way to achieve your goals and have a powerful impact on our well-being.

At January First, we imagine and develop simple and effective products with a certified naturopath, to help you easily integrate the benefits of plants into your life and become your new routines.

Let's not wait to make resolutions, “everyday should be a January first”.